I’ve been thinking about Keith Floyd lately.
It happens on occasion, in a sporadic, nostalgic fashion (somehow – peculiarly? – when I watch some modern rubbish “food TV”). Here’s what I had to say about him a few years ago when I was being all academic and bookish:
Floyd was in many ways the pioneer of modern foodÂ television â€“ at least in the UK and Europe, and particularly in terms of breaking down theÂ artifice that had been a staple of televised cooking until he famously took the cameras out ofÂ the kitchen studio and into whichever exotic location he (iconic glass of wine in hand)Â happened to be cooking in. He was postmodern before that word was fashionable, talking toÂ his cameraman [“Clive, back to me, thanks”] Â and often enough scolding him for not paying enough attention to the food.Â Floyd directed his shows from the stage, and in that way made it impossible for his viewersÂ not to be aware of the whole enterprise as a construction. By not allowing us to feel like fliesÂ on a kitchen wall, Floyd rarely displayed the conceit of imagining that he was stepping intoÂ our worlds, and that he therefore had any sense of responsibility to his audience. On theÂ contrary, his particular conceit â€“ and also what made him so entertaining to watch â€“ was thatÂ he was allowing us a glimpse into his world, and into a world of food and television whereÂ things did not always go according to scripts or plans. It was a world away from theÂ patronizing refrains of â€˜see how easy it is?â€™ which populate our screens today.
Floyd became famous because he was eccentric in his ways, and because he did whatÂ he liked. As he wrote on his short-lived blog, â€˜If you donâ€™t like my approach you areÂ welcome to go down to MacDonaldâ€™s [sic]â€™. Perhaps this was also the reason, sadly, that his fame was soon eclipsed by a number of younger Turks who took inspiration from Floyd toÂ make careers of food and television, as well as a number of television producers who tookÂ inspiration to create and nurture a new brand of stars â€“ though less likely to be drinking onÂ set, and therefore less potentially liable to their respective producers. Slowly but surely, onceÂ Jamie Oliver and Nigella Lawson started appearing on television, we began to see less andÂ less of Keith Floyd, until he virtually disappeared altogether.
Until 2009, that is, when his erstwhile producer David Pritchard published a bookÂ called “Shooting The Cook”, which details the rise (and fall) of their friendship and professionalÂ partnership. Later that year The Daily Mail published a series of extracts from Floydâ€™sÂ forthcoming autobiography, “Stirred But Not Shaken”. In it, Floyd tells his own version ofÂ Pritchardâ€™s story, including what he saw as an important correction: â€˜I donâ€™t want to napalmÂ the cooks (as Pritchard has accused me in his book Shooting the Cook). I want to napalm theÂ producers.â€™ The book also chronicles a number of details of his life depressingly at odds withÂ the Floyd we knew from television: four divorces, a bowel cancer diagnosis, and recurringÂ bouts of heavy drinking and weariness from the fame he had inadvertently earned (â€˜Iâ€™d walkÂ onto the stage, a bottle in one hand, a glass in the other,â€™ he said of one of his last gigs, â€˜FloydÂ Uncorkedâ€™. â€˜â€œMy name is Keith Floyd.â€ And they were screaming, which is strange because IÂ am not a pop star. Iâ€™m just a cook.â€™)
That same evening, the UKâ€™s Channel 4 screened a film called “Keith Meets Keith”, which documents a trip by British comedian Keith Allen to France to meet Floyd, his one-time cooking icon. It was not a pleasant film to watch, because physically Keith Floyd was aÂ shadow of his earlier television self. But he was as acerbic as ever, and had no reservationsÂ about calling celebrity chefs â€“ though not, this time, their producers â€“ a bunch of attention seeking â€˜cuntsâ€™, and pointing out that it made no sense for chefs to become celebrities in theÂ first place, because, as he put it, a chef should be the chief of his kitchen, while the person who cooks is a cook. Just a few hours after “Keith Meets Keith” was broadcast, Keith FloydÂ died of a heart attack (following a meal, we are told, of oysters, partridge, pear cider jelly,Â wine and â€˜a number of cigarettesâ€™).Â Â© Me, 2012