Never mind particular diets for particular outcomes (losing weight, not dying, etc.), I’ve long found it ridiculous that anyone would need to send a set of “food rules” into the world, like those compiled – or collected, rather – by food “guru” Michael Pollan, as if people can’t figure out how to eat by themselves (some great responses by an international group of food scholars below to Pollan’s initial request in the New York Times for food rules they grew up with):
The documentary Theatre of Life is a lovely film about a lovely initiative, started by a lovely man. (Yes, most sentences are impoverished by adjectives, and the worst sentences contain three repetitions of the same adjective. Not off to a good start then.)
It’s a film about what started as chef Massimo Botturo’s idea to deal with all the wasted food at the 2015 Milan Expo (that tagline of which was rather ironically “Feeding the Planet, Energy for Life”). It was (and remains) a fantastic initiative – everyone’s favourite Danish chef René Redzepi after all told Massimo that he’s now “in it for life!” (ie. Robert De Niro, below) – which basically involves getting star chef buddies from around the globe (hello Ferran Adrià, Joan Rocca, Mario Batali, Alex Atala, Daniel Humm, et al.) to fashion amazing food out of stuff like stale bread and veggies no one (who’s paying) wants to eat.
There goes Jamie Oliver again, mouthing off where he has no business, and upsetting the Twitterati:
And although I briefly jumped on that bandwagon, I’m going to go out on a limb here and defend him for once. Or rather, to try to shift the focus. Because so what if he thinks sugar should be taxed? People much more qualified than Jamie Oliver have already pointed out that the idea of sin taxes is simplistic, unrealistic, and largely ineffective. So until we actually see indications of policy decisions based on the ramblings of a celebrity chef (which yes, has indeed happened in the past), then let him say what he likes.
If you do a Google Image search for “Chef Saves World” (because why wouldn’t you?), you’ll find pictures of people like Jamie Oliver (often dressed up like a vegetable), René Redzepi, Ferran Adrià, and Mario Batali (huh?). Who you won’t find a picture of is Thomas Keller, because he’s not interested in saving the world. As reported recently in the New York Times:
‘Chefs’ obligation to help save the planet? A lofty idea, they [Keller and Spanish chef Andoni Luis Aduriz] agreed, but the priority is creating great, brilliant food.
“With the relatively small number of people I feed, is it really my responsibility to worry about carbon footprint?” Mr. Keller asked. “The world’s governments should be worrying about carbon footprint.”
It was an experience of exquisite narcissism to be able to take myself out to lunch the other day with a book. Written by me.
Yes, so it finally arrived, which means that it will be coming to a bookshop near you very soon (it is, ahem, of course available through the usual online channels. You know where to look).
Funny, I was once “ridiculed” in an online spat by someone I have never met who claimed that my PhD on “food media” must be bogus because there is no such thing (because, like, it doesn’t exist on Wikipedia). Well, to borrow a line from Courtney Cox in Scream (I forget which one): “uhm, you know the saying, ‘I wrote the book on that?'”
I will add no spoilers. But just for the record, it was not me who called Jamie Oliver ‘a self-righteous, elitist git.‘
Magic, really. I thought I was marking exams, but suddenly there was a brownie occurrence. Specifically, goat’s cheese fudge and smoked almond brownies:
The best part? You can do this too!
All you need is:
1 good brownie recipe waiting for a new identity;
1 batch of goat’s cheese fudge lurking in the freezer (preferably homemade, and preferably blessed by Norwegian angels);
120 exam scripts to mark;
In the approximate words of the immortal Nigella Lawson (or the Barefoot Contessa, or that Italian babe with the big head [GdL], or that annoying Brit who keeps annoying people whose job it is to involve themselves in childhood nutrition [JO], et al.), See how easy it is?
(This post is modified from an earlier one posted here).
I have been reading (and writing) about Mr. Oliver’s latest LA venture for some time now, but I didn’t get to *enjoy* the full spectacle of it for myself until recently. Unsurprisingly, it depressed me.
I am not depressed about the obesity “epidemic” in Los Angeles, America, or the rest of the world for that matter. Which is not to say I don’t find it sad that so many people get it wrong when it comes to feeding themselves and their families. Nor that I don’t find it sad that some children are made to eat something resembling airplane food on a mostly-daily basis. But getting depressed about these things would be a waste of my time and energy, a) because the reasons for this state of affairs are much more complex than even I dare to imagine that I fully comprehend, and b) because there is little I can do to change it.
I have been reading (and writing) about Mr. Oliver’s latest LA venture for some time now, but I didn’t get to *enjoy* the full spectacle of the first episode until last night. Late at night was a stupid time to watch, because it sent me to bed depressed.
Smite me with your bleeding heart if you must, but I am not depressed about the obesity “epidemic” in Los Angeles, America, or the rest of the world for that matter. Which is not to say I don’t find it sad that so many people get it wrong when it comes to feeding themselves and their families. Nor that I don’t find it sad that some children are made to eat something resembling airplane food on a mostly-daily basis. But getting depressed about these things would be a waste of my time and energy, a) because the reasons for this state of affairs are much more complex than even I dare to imagine that I fully comprehend, and b) because there is little I can do to change it.
Not so Mr. O. He’s depressed alright. And he also has the conceit to imagine that a) he understands everything about the system that he is taking on, and b) that it his responsibility – nay, his right – to take this system on. He keeps talking about how it is his “job” to do this and that: his “job” to try to force the LAUSD to let him into their schools (where he’s been banned from filming); his “job” to try to persuade Dino – the nice man who let Jamie into his burger joint Patra’s – to make his burgers with grass-fed Black Angus beef, and his milkshakes with yoghurt instead of ice cream. Dino really is a nice man. He lets Jamie mess about in his kitchen, and lets him fix a yoghurt smoothie, and then rightly responds: “I tried it, and it tasted good, but he missed the point. This is a great drink, but it’s not a milkshake.”
Here’s what Dino looks like when he’s explaining that Jamie is crazy for thinking that he can take burgers and fries off the menu at a burger joint:
And here’s what Dino looks like when Jamie tells him that using grass-fed Black Angus beef for his burgers will make his burgers cost $4,89, instead of $2,69 (warning: picture of a scared man):
I nominate Dino as the Food Revolution hero, because Dino gets it right. He gets that Jamie is missing the point if he thinks that putting a smoothie on the menu of a burger joint is going to do a damn thing to curb obesity. I’ve never been to LA, but I’m also pretty sure that people who want smoothies can find them elsewhere. Dino gets that he is running a business, and servicing customers who come to his restaurant because there’s something on his menu that they want to eat. He gets that there is a difference between freedom of choice and responsibility.
What Jamie Oliver does not get is that saying, on leaving Patras, “I don’t know if I can work with Dino” is in fact a very stupid thing to say, because he does not have to “work with” Dino, and neither does Dino have to work with him. Just as the LA Unified Schools District has no mandate whatsoever to work with Jamie Oliver. (Which they did in fact offer to do, just not on camera. But that, as someone else put it summarily, ‘is not a TV show‘.)
But my case is not really with Jamie Oliver, just as my case, in another context, is not with quacks like Gillian McKeith. No, my case is with the many people who do listen to them, and who do not get that these people, who may even have their hearts and concerns in all the right places, are simply not the authorities that they make themselves out to be. What’s the harm, especially if *something* improves? The harm is that worshipping pseudo-authorities is a slippery gateway to compromising all our rational decision-making faculties, believing whatever scare stories and half-baked statistics they throw about, and soon everybody will be taking advice on how to live their lives from someone called Oprah. Oh wait…
(And oh, if do ever find yourself at Patra’s, don’t forget to try the new Jamie Oliver Revolution burger, made with grass-fed Black Angus beef. If you’ve got $4,95 to drop, that is:)
A few days ago the LA Weekly reported that Jamie Oliver’s latest US crusade was off to a bad start, because the Los Angeles Unified School District (LAUSD) had banned the chef access to all their schools. He responded with this remarkable statement:
“Normally getting into schools isn’t a problem. We’ve never had a total shutdown. In my country, it would be illegal.”
I’m intrigued as to which part of this situation could be considered illegal in the UK. Not allowing a celebrity chef to film a documentary in schools? Not allowing a celebrity chef to interfere with issues of public health (if indeed school lunches are that)? Or perhaps not paying attention to Jamie Oliver?
But the main problem here is not really any of the above, but rather that first word: “Normally.” There is really nothing “normal” in the world of Jamie Oliver, or in the world of celebrity chefs saving the fat world from its fat self, because everything is made up as they go along. And luckily for Mr. O, they’ve been going along quite swimmingly, not least thanks to his “activist” endorsement by TED last year.
Until now, that is. Which also makes it hard to not actually feel sorry for the man when you see a headline like this:
“I’m finding it really hard to tell the truth in this country,” he apparently said – adding that he’s never been “so deflated” in his whole career. Now, say what you like about him – and I have plenty to say myself – but the only reason that he’s been able to get to the self-delusional position of believing that he is some sort of truthsayer is because no one has ever gotten in his way before (OK, a bit here and there, but they “normally” come round to his side and everyone comes out larfin’).
It’s all a very curious drama to watch – including the sideshow which features Michelle Obama hooking up with Walmart (not for the first time, mind you) to promote “healthy” eating: some say it rocks, while others think it’s doomed.
And while the celebrities sulk and the corporations flex their (friend’s) well-toned arms, most people will probably carry on chomping their Pop Tarts and not giving a crap how many calories they eat.