Talking about the surprising popular success in 1988 of a near-700 page book called The Rise and Fall of the Great Powers: Economic Change and Military Conflict from 1500-2000, Francis Wheen cites the New Republic’s comment that ‘When a serious work of history with more than a 1000 footnotes starts selling in Stephen King-like quantities, you can be sure it has touched something in the public mood’ (you’ll find this in Wheen’s very amusing – and sometimes scary – How Mumbo Jumbo Conquered The World, p.66).
Let’s edit that a bit and apply it to Jamie Oliver’s American “Food Revolution” for a near-perfect description of what’s going on – ‘When a smutty work of Reality TV about a very serious issue gets the world talking ad nauseum, you can be sure it has touched something in the public mood’.
The ambiguity of “something in the public mood” is apt too, because even the fast-talking public can’t seem to figure out what exactly the issue is. The series is about “fighting obesity”. But the gamut of responses gives the lie to the possibility that it is about any one thing, which is exactly what most commentators seem to miss.