So, it ain’t enough to keep us glued to the screens with lowly popcorn anymore. No siree. The latest trend in not-so-gourmet America is the cinema eatery, where you can have a whole meal (guess which kind) while Bruce Willis shoots a helicopter with a car.
The most telling comment comes from Ross Melnick, a ‘movie theater historian’: “The food business is a potentially profitable one, but the film business is stuck with a lot of movies that don’t play very well after the first weekend. They’re counting on the people who buy food to boost their bottom lines.”
I dare say bottom-boosting is right on the mark.