So, it ain’t enough to keep us glued to the screens with lowly popcorn anymore. No siree. The latest trend in not-so-gourmet America is the cinema eatery, where you can have a whole meal (guess which kind) while Bruce Willis shoots a helicopter with a car.
The most telling comment comes from Ross Melnick, a ‘movie theater historian’: â€œThe food business is a potentially profitable one, but the film business is stuck with a lot of movies that donâ€™t play very well after the first weekend. Theyâ€™re counting on the people who buy food to boost their bottom lines.â€
I dare say bottom-boosting is right on the mark.