The fight to fight obesity

A few days ago the LA Weekly reported that Jamie Oliver’s latest US crusade was off to a bad start, because the Los Angeles Unified School District (LAUSD) had banned the chef access to all their schools. He responded with this remarkable statement:

“Normally getting into schools isn’t a problem. We’ve never had a total shutdown. In my country, it would be illegal.”

I’m intrigued as to which part of this situation could be considered illegal in the UK. Not allowing a celebrity chef to film a documentary in schools? Not allowing a celebrity chef to interfere with issues of public health (if indeed school lunches are that)? Or perhaps not paying attention to Jamie Oliver?

But the main problem here is not really any of the above, but rather that first word: “Normally.” There is really nothing “normal” in the world of Jamie Oliver, or in the world of celebrity chefs saving the fat world from its fat self, because everything is made up as they go along. And luckily for Mr. O, they’ve been going along quite swimmingly, not least thanks to his “activist” endorsement by TED last year.

Until now, that is. Which also makes it hard to not actually feel sorry for the man when you see a headline like this:

“I’m finding it really hard to tell the truth in this country,” he apparently said – adding that he’s never been “so deflated” in his whole career. Now, say what you like about him – and I have plenty to say myself – but the only reason that he’s been able to get to the self-delusional position of believing that he is some sort of truthsayer is because no one has ever gotten in his way before (OK, a bit here and there, but they “normally” come round to his side and everyone comes out larfin’).

It’s all a very curious drama to watch – including the sideshow which features Michelle Obama hooking up with Walmart (not for the first time, mind you) to promote “healthy” eating: some say it rocks, while others think it’s doomed.

And while the celebrities sulk and the corporations flex their (friend’s) well-toned arms, most people will probably carry on chomping their Pop Tarts and not giving a crap how many calories they eat.

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