“Do What You Do Best”. Whatever.

So, in the new twisted world of food and business, it should come as no surprise that Gordon Ramsay, fondly referred to as that tediously sweary gastronome, is the new face of BT (British Telecommunications).

Funny, how after the man has proved himself as wily a businessman as chef (it is, after all, quite a feat to be cooking in over ten restaurants in two continents, starring in a TV show, and all the etcetera, all at once), the ad pumps him up as someone who can’t even manage a DIY broadband installation. And he goes for it. (Let’s not ask what he gets out of it.)

Watch it here. Nota bene: there are no F-words, which is another first.